ROME – Suzuki and Amici, Maria De Filippi’s long-running talent show, are joining forces to showcase the talents of young Italians. In this new series, the Suzuki Swift Hybrid will accompany the programme’s contestants on their artistic and sporting journeys, becoming a key part of their daily transport. The collaboration stems from a shared set of core values: dedication, determination and hard work – fundamental elements for success in every field, from music to sport, and from creativity to technology. Suzuki is thus extending its support to young artists and athletes, backing their dreams and passions.
New for this year is the introduction of a new section dedicated to sport within the ‘Amici’ format. Young talents from the disciplines of roller figure skating, judo and boxing will put themselves to the test, bringing energy and discipline to the programme. This new sporting dimension fits perfectly with Suzuki’s philosophy, which has always supported Italians’ passions for music and sport – two seemingly different worlds yet united by shared values such as discipline, respect for one’s opponent and the desire for continuous improvement. Suzuki will enjoy significant visibility within the programme, with the Suzuki Stadium set to become one of the key locations featured in the television coverage, alongside the studios and the house where the contestants live.